About

Widefido is a small software shop with a big aspiration: create software that makes a difference. Widefido focuses hard work, dedication, and attention to detail into creating simple and easy to use software. Simply Simple Software.


Who is behind Widefido?

Widefido is located in Atlanta, Georgia, USA and is run by Jordan Sherer (me), an experienced software developer and entrepreneur. I have always been fascinated by all things related to computers and took interest in programming at a young age. After developing web and desktop software for many years I decided to start Widefido as a side-business. In early February 2013, I decided to take the plunge, leave my day job, and work on Widefido full-time. My goal with Widefido is to create simple and effective software to solve real problems for real people. I look forward to sharing with you what I am working on.

Small > Big

Widefido aims to be small. Small is beautiful, and by being small, Widefido is forced to focus on what matters most. Small has a lot of advantages too, such as:

  • Speed and Flexibility
    The smaller you are in business, the faster you can make decisions and change direction.
  • Better communication with customers
    I believe businesses can create stronger relationships with their customers by being small. I love hearing from my customers. This allows me to understand their problems, to which I can develop solutions. I think Josh Clark from Global Moxie says this best:

Dealing directly with the artisan means knowledgable service from someone who cares about his/her product.
—Josh Clark (Global Moxie)

Three rules of Software

Widefido believes there are three very valuable rules to software.

  1. Software should be simple and easy to use.
    Complex software causes frustrations, and as far as I know, we all have enough frustrations to deal with. Widefido believes that software should never cause a customer pain.
  2. Software should be focused
    Focused software helps create an enjoyable experience for the customer. Widefido develops software that is “focused and feature-thin”, meaning that you will not find products bloated with “one-off” features.
  3. Software should provide value
    Software should provide value to the customer by targeting and solving a specific problem set. Software which solves a problem can be valuable and can make a difference in the life of a customer.

Like to know more?

If you’d like to know more about Widefido or Jordan Sherer, feel free to get in touch.